Resisting The Lure Of Short-Termism: How To Achieve Long-Term Growth

Steve Denning, Forbes, is arguing that "there is only one valid definition of a business purpose: to create a customer". Denning refers to research by Alexander Ljungqvist (affiliated to IFN), Joan Farre-Mensa, and John Asker, calling their study "brilliant". The study compared the investment patterns of public companies and privately held firms.